60 second film 

Pieces- Brandon Walker

Representation in Bruno Mars 24k magic music video

In  the Bruno Mars 24K Magic music video it is meant to bring across a message that Bruno Mars is a very successful man with hardly any care of his actions which brings across the representation that Bruno is a player meaning his respect for girls is pretty low, and that he is a baller so he has large amounts of money to low on carless things.

The Bruno Mars 24k magic music video is all about showing off how much money he has and the luxurious life he lives while he doesn’t care what he does as he is shown to be above everyone else. For example, in the video a lot of low angle shots are used to bring across to the audience that Bruno Mars and his friends are on top and they are in command of the whole situation. My point is reinforced from the scene where he is jet skiing on the water of Caesars Palace in Las Vegas with the huge water fountain shooting water upwards to give more dramatic effect in the background. Jet skiing is not allowed on the waters of the hotel which proves my point that he doesn’t care what he does as he has the wealthiness to put up with any consequences. The representation of this when he portrays his audience is that it makes the viewers look up to his wealthy and fun life as he brings across to the audience that he has more privileges and so much more money to spend and waste.

In  the Bruno Mars 24K Magic music video it is meant to bring across a message that Bruno Mars is a very successful man with hardly any care of his actions which brings across the representation that Bruno is a player meaning his respect for girls is pretty low, and that he is a baller so he has large amounts of money to low on carless things.

In the first couple seconds of the music video the first camera shot is an establishing shot that gradually zooms in towards a private jet with a set of luxurious cars waiting outside for Bruno Mars and his friends, while the door of the jet slowly opens to show dramatic effect as the music builds. He then goes on to showing close ups of him putting on his jewellery to show the amount of detail in his pieces to give of his wealth and investment in jewellery, which no doubt is made out of pure gold and diamonds. The video is also called “24k magic” with 24k meaning 24 karat which is relevant to pure gold. Bruno Mars and his friend also seem to be wearing Versace clothing which is a luxurious brand that costs a lot of money. This from an audience’s point of view is showing us that Bruno Mars has a large amount of money to be able to afford all these accessories to show off in his music videos and that all his crew are living the luxuries life along side him when in reality the clothes they are wearing are probably not theirs and the so called crew are really just actors or back up dancers.

24k magic is a song classed as being hip hop and the videos that are produced in today’s society and broadcasted to us as the audience normally contain noticeable similarities. For example, the use of girls dressed in bikinis or outfits in the background that may attract the viewers, along with the showing off of how much money the artist has as they either waste the money on something that isn’t relevant or needed by the performer or the traditional way of showing of money in hip hop videos is the scenes where they throw it away on the ground or destroy it in some way like its nothing to them. This is shown in 24k magic where the group of so called “players” are going through the corridors of a luxurious hotel on mobility scooters throwing money in the air to land on the floor and show no respect for the property. An example of this being similar in other hip-hop videos is a music video released by Chris Brown and Tyga with the song called “Ayo”. In this music video they are also showing off the money they have and in the first couple seconds it shows Chris Brown dumping a lot of money from a crane into his swimming pool to then showing him on a floating golden silk looking mattress in the middle of all this money. This obviously shows the amount of money he has as the money will most likely now be non-useable as they are now wet and have been submerged in water. 

Ayo - Chris Brown ft Tyga

24k magic - Bruno Mars

                             

The message behind the “24k magic” music video is for Bruno Mars to show off to all his viewers that he makes a large amount of money and that he can afford to buy all these luxurious items and also afford to blow it on stupid and un-needed things, such as the mobility scooter as we know Bruno Mars does not have any inability to walk. Also, when he throws the money away as if it’s nothing to him he is showing that he doesn’t care which is the message he wants his audience to see to give him that upper hand on being more relevant and wealthier than them, also with showing the unnecessary amount of money in most scenes. The videos mise en scène is constantly filled with luxurious buildings, flashing lights, gold and women which reinforces the message he is bringing across as it shows he lives a bright and exciting life with many people to accompany him and that he gets plenty of girls.

On the front cover of the 24k magic album Bruno Mars is in a matching silk shirt and shorts which alone coasts a lot of money along with some luxurious shoes and then a golden chain and rings. He is slouched in a chair which is giving the vibe that Bruno Mars doesn't care and he is comfortable and cool in how he wants to sit as it is brought across as a lazy but cool look along with is hand doing a sign that looks like he's putting small effort Into which can also be just him showing of his rings and representing that he can do what he wants and he will still get looked up to. 
In a interview he does with " 92.3 AMP radio" he explains his clothing on the front cover and how it was his decision. He says " I want silk shorts, that matches my silk shirt and some white pattern leather shoes". The fact that he hand picked his clothing shows that he himself has a luxurious taste in clothing and that he had it made for him is telling the audience that he is in higher demand as he gets treated like he's better than everyone else and he gets what he wants.

The 24k magic music video has got over 1 Billion views on youtube which has easily refilled the pockets of Bruno Mars from the money Youtube would've given the crew on set. However many viewers disagree with the music video and have left dislikes. One of the possibilities for this is the use of females as sexual objects for the pleasure of male viewers. This is known as the "Male Gaze" which came from a film critic known as Laura Mulvey who invented the term and classified it in three perspectives that of the person behind the camera, of the characters within the representation, and that of the spectator. This Male Gaze is all over the 24k magic music video as the girls in the video are always barley clothed and are always seen to be dancing around men, dancing in the background, in a close up of their backsides, or fantasising over Bruno Mars as he is the main subject of this video. The betrayal of girls isn't all seen in the video as within the lyrics of the song Bruno Mars refers to the girls as to "Bad bitches and ya ugly ass friends". With this line discriminating over actions and image of females it is bringing the message to the audience that he is in charge and commanding the categorised "bad bitches" that this verse is dedicated to them. The use of girls being sexual objects in hip hop videos is very popular as it attracts the attention of male viewers which creates more views on the videos meaning more streams, downloads, and broadcasts which populated the video even more which made the producers, cast, and obviously Bruno Mars very rich.

Overall the music video is all about living the luxurious life full with expensive clothes, jewellery, exotic resorts, and hardly clouthed females showing off there bodies, however this representation of Bruno Mars gives off that he is a very disrespectful man mostly because he doesn't care about his actions towards anyone and anything but the directer of the video would've noticed this effect that it would give off and he has done this as it would bring attention, which means more views, which then means more money. Because its a rare sight to see all the carless acts towards money as not everyones rich it attracts more viewers and in away motivates people to want to have this personality and lifestyle of living the life of the rich and not caring towards anything.